Ezoic Review – The Invitation
About a year ago I started receiving emails from Ezoic representatives saying they could increase the ad revenue on two of my sites. Sceptical of their claims and too busy with other jobs at the time, I ignored their emails and eventually forgot about it.
A year later they emailed me again with another invitation to join their platform. It was around the same time I was browsing a competitor’s site and noticed they had Ezoic logos under their ad slots, so I decided to do some more research on the company and their claims.
The first email I received from Ezoic said they could boost my ad revenue by 60%.
I am reaching out to you about Ezoic (Google Certified Publisher) where we use machine learning technology to provide ideal ad layouts on a per-user basis. This allows our publishers to see around a 60% lift in their overall revenue while their user experience metrics improve dramatically.
So, they will use robots to magically increase my ad revenue by 60%? It initially sounded very far fetched and too good to be true, and why I initially ignored their emails. But Ezoic were persistent and emailed a few more times.
Ezoic is also free and we don’t require a contract so there are absolutely no tie-ins! If you’re interested in joining over 1,000 other publishers currently working with us, just give me a short reply. Thanks!
I started to read some Ezoic reviews from other bloggers and conversations on Reddit to see what others were saying. All were surprisingly positive and many reiterated Ezoic’s claims:
- An increase of ad revenue anywhere between 60% and 200%.
- No contract. You can easily disable Ezoic whenever you want.
- Helpful support team of Google Certified Publishers with the expertise to maximize your ad revenue.
I contacted an Ezoic representative to see if the invitation was still open and within a day I had my account set up and integrated with one of my WordPress sites.
So, has Ezoic managed to increase my ad revenue or not?
Ezoic Review – After One Week
Prior to joining Ezoic, I was earning anywhere between $5 and $10 a day. When I switched to Ezoic on the 20th Feb, I was seeing figures between $10 and $30 consistently. A marked improvement.
Ezoic Review – After One Month
Here are the numbers comparing one month of earnings with AdSense and one month with Ezoic. A 68% increase in ad revenue.
How Does It Work?
Robots! Machine learning algorithms testing different ad locations, sizes and combinations to see which ads people click the most.
And it improves over time as it learns about your users. Ezoic tailors ads per user, so the longer you have it running on your site, the better it gets. I will be updating this Ezoic review in the coming months to report my findings.
Head over to Ezoic’s website to read about how the technology works, they explain it far better than I can!
Ezoic Review – My Thoughts
In several other Ezoic reviews I’ve read, users report that their revenue continued to rise after several months. As Ezoic’s machine learning algorithms gather more data about your visitors, their performance improves. I will update this Ezoic review again in a few months to report changes in revenue.
Ezoic’s support team is also very helpful and fast to respond. They were able to walk me through the entire integration process and advise me on ad placement and site layout to maximize revenue.
How to Join Ezoic?
If you have already been contacted by Ezoic and invited to join, you probably already pass all the requirements and can sign up right away.
If you haven’t received an invitation, you can apply to join on their website, but there are some requirements:
- You must have an AdSense account and ads already served on your site.
- You must have at least 10,000 monthly visits, and they will want to see your Analytics account for proof.
Ezoic Review – FAQ
Prior to joining Ezoic and integrating my site, I read a lot of other Ezoic reviews looking for answers to the following questions and concerns I had myself. If you have any questions not answered below, feel free to ask me in the comments.
Is there a contract or any hidden terms?
No. This was one of my main concerns and I made sure read the Ezoic Terms and Conditions thoroughly before signing up. You can always turn Ezoic off temporarily or permanently if you are not happy with the results.
How does the integration work?
You simply wrap your current AdSense ads in a
<div> placeholder and then add a piece of script to your
<head>. If you are using WordPress, there is a special Ezoic integration plugin that does all the work for you. There is also a Cloudflare integration method, which involves pointing your nameservers to Ezoic and offers faster ad rendering.
How and when do you get paid?
Ezoic pay you via international bank transfer, check or PayPal at the end of each month. They also recommend that you display a small percentage of ads from AdSense so they can run direct comparisons, and you may still receive monthly payments from AdSense as well.
Is it really free?
After your first 30 days trial, Ezoic places a small ad on the bottom of your page, which allows them to earn a small amount of ad revenue from you. You can remove this ad by upgrading to a Premium account starting at $49 p/m, which gives you access to premium CPM advertisers.
Update 2020: I was invited to upgrade to a premium account around 3 months after I joined Ezoic. This has increased my revenue by a further 20%. I will soon update this Ezoic review to report my findings, so watch this space!
Do I have to point my nameservers to Ezoic?
No. There are two main integration methods; one involves placing a script in your
<head> (or a WordPress plugin) and the other involves pointing your nameservers to Ezoic. The namservers method caches your site content on Ezoic’s servers, offering faster ad rendering. However, I prefer to keep full control over my own caching and haven’t had any problems using the WordPress plugin method.
Why do they need access to my AdSense account?
You need to link your AdSense account with Ezoic, but you can revoke this permission at any time if you’re not happy with the results. Once linked, Ezoic will automatically pull in the data from AdSense on the traffic going to the non-Ezoic version of your pages, so they can run a direct comparison. It allows them to establish a baseline for improving ad revenue, which in turn speeds up the optimization process.
Why do they need access to my Google Analytics account?
Your site must have least 10,000 monthly visits to join the platform and Ezoic will need to see proof of that in your Analytics account. You can always revoke the permissions later.
Ezoic Review – Conclusion
Hopefully this Ezoic review will allay any concerns you had about joining the platform. I was initially very sceptical about Ezoic’s claims and was wary about doing any sort integration with them, but the results are promising and a 68% increase in revenue is game-changing for me. I have two more sites that I want to integrate so another Ezoic review shall be forthcoming.
For more in-depth information about Ezoic’s platform and how it all works, head over to their website.
Feel free to ask me any questions in the comments below. 🙂