60% Increase in AdSense Revenue with Ezoic

My Ezoic Review After 1 Month – Using AI to Increase Ad Revenue

Last updated on

Ezoic uses artificial intelligence to increase ad earnings by automatically testing different ad types across your site. In this Ezoic review, I will outline my own experience after one month on the platform.

Ezoic Review – The Invitation

Ezoic Review - Increase Ad Revenue with machine learning

About a year ago I started receiving emails from Ezoic representatives saying they could increase the ad revenue on two of my sites. Sceptical of their claims and too busy with other jobs at the time, I ignored their emails and eventually forgot about it.

A year later they emailed me again with another invitation to join their platform. It was around the same time I was browsing a competitor’s site and noticed they had Ezoic logos under their ad slots, so I decided to do some more research on the company and their claims.

Ezoic’s Claims

The first email I received from Ezoic said they could boost my ad revenue by 60%.

I am reaching out to you about Ezoic (Google Certified Publisher) where we use machine learning technology to provide ideal ad layouts on a per-user basis. This allows our publishers to see around a 60% lift in their overall revenue while their user experience metrics improve dramatically.

So, they will use robots to magically increase my ad revenue by 60%? It initially sounded very far fetched and too good to be true, and why I initially ignored their emails. But Ezoic were persistent and emailed a few more times.

Ezoic is also free and we don’t require a contract so there are absolutely no tie-ins! If you’re interested in joining over 1,000 other publishers currently working with us, just give me a short reply. Thanks!

I started to read some Ezoic reviews from other bloggers and conversations on Reddit to see what others were saying. All were surprisingly positive and many reiterated Ezoic’s claims:

  • An increase of ad revenue anywhere between 60% and 200%.
  • No contract. You can easily disable Ezoic whenever you want.
  • Helpful support team of Google Certified Publishers with the expertise to maximize your ad revenue.

The Reality

I contacted an Ezoic representative to see if the invitation was still open and within a day I had my account set up and integrated with one of my WordPress sites.

So, has Ezoic managed to increase my ad revenue or not?

Ezoic Review – After One Week

Prior to joining Ezoic, I was earning anywhere between $5 and $10 a day. When I switched to Ezoic on the 20th Feb, I was seeing figures between $10 and $30 consistently. A marked improvement.

Ezoic Review - Increase AdSense Revenue with Ezoic

Ezoic Review – After One Month

Here are the numbers comparing one month of earnings with AdSense and one month with Ezoic. A 68% increase in ad revenue.

AdSense vs Ezoic Earnings Increase Revenue - Ezoic Review

How Does Ezoic Work?

Robots! Ezoic uses machine learning algorithms to test thousands of different combinations of ad locations and sizes to see which ads people click the most.

Ezoic Machine Learning Ad Testing Ezoic Review

Ezoic tailors ads per user, so the longer you have it running on your site, the better it gets.

Head over to Ezoic’s website to read about how the technology works, they explain it far better than I can!

Ezoic Review – My Thoughts

Ezoic Review - Raining Money

The numbers are undeniable. Revenue went up 68% in one month and I have stuck with the Ezoic platform ever since.

And it improves over time. As Ezoic’s machine learning algorithm gathers more data about your visitors after a few months, the performance improves, as does your revenue.

Ezoic’s support team were able to walk me through the entire integration process and advise me on ad placement and site layout to maximize revenue. If you’re using WordPress, this process can be simplified with a plugin.

How Do I Join Ezoic and What Are The Requirements?

If you have already been contacted by Ezoic and invited to join, you probably already pass all the requirements and can sign up right away.

If you haven’t received an invitation, you can apply to join on their website, but there are some requirements:

  • Your site must have at least 10,000 monthly visits and Ezoic will want to see your Analytics account for proof. This is because Ezoic uses a data-driven machine learning algorithm that needs a minimum amount of data in order to produce reliable results.
  • Ezoic is a Google Certified Publishing Partner and needs to ensure sites using their tools are compliant with AdSense policy. Your Google AdSense or Ad Manager account must be in good standing with Google as Ezoic cannot approve sites that have been banned by AdSense for policy violations.
  • Ezoic wants informational and content-rich sites that are original, constructive and enticing, not ones that are predominantly corporate or e-commerce in nature. However, if your site is a blog attached to an e-commerce site, it may be considered.
Ezoic Review - Learn More

Ezoic Review – FAQ

Prior to joining Ezoic and integrating my site, I read a lot of other Ezoic reviews looking for answers to the following questions and concerns I had myself. If you have any questions not answered below, feel free to ask me in the comments.

Is there a contract or any hidden terms with Ezoic?

No! This was one of my main concerns and I made sure read the Ezoic Terms and Conditions thoroughly before signing up. There are absolutely no legal tie-ins with Ezoic and you can turn it off temporarily or permanently if you are not happy with the results.

How does the integration with Ezoic work?

There are three main integration methods; one involves changing your nameservers to Ezoic, the second method, if you are using Cloudflare, is authorizing Ezoic to access your Cloudflare account, and the third method is via a WordPress plugin.

For more info, see: How Can I Integrate My Site with Ezoic?

Do I have to point my nameservers to Ezoic?

No! If you are using WordPress, you can integrate with Ezoic using a WordPress plugin, though Ezoic recommends either the namservers or Cloudflare integration method for faster ad rendering. Personally I have tried both the WordPress and Cloudflare methods, and while I couldn’t really discern much performance difference between the two when browsing the site, page speed benchmarks showed some improvements with the Cloudflare method.

I don’t use WordPress, can I still integrate with Ezoic?

Yes! Ezoic works with every CMS, host, and website configuration, but if you’re not using WordPress, you must use the Nameservers or Cloudflare integration method. Ezoic works with many popular CMSs such as Custom pHp, Squarespace, Joomla!, Shopify, Drupal, Blogger, Arch, Rebel Mouse, Magento, Bitrix, and more.

How and when do you get paid by Ezoic?

Ezoic pays you via international bank transfer, check or PayPal between the 27th and 31st of each month. The minimum account revenue threshold for payout is $20 USD, meaning an account must have generated a balance of at least $20 before a transfer is initiated.

You may also still receive payments from AdSense depending on your site settings in the Ezoic control panel. You may want to display a small percentage of ads from AdSense so that you can run direct CPM comparisons between Ezoic and AdSense, and confirm that you are getting higher ad rates from Ezoic.

Is Ezoic really free? What’s the catch?

After your first 30 days trial, Ezoic places a small ad on the bottom of your page, which allows them to earn a small amount of ad revenue from you. This is not the sticky ad overlay you might see fixed to the bottom of your screen like on this site (you can control this yourself in the Ezoic control panel), but instead a smaller ad at the end of the article. You can remove this ad by upgrading to a Premium account starting at $49 p/m, which gives you access to premium CPM advertisers and higher payouts.

Update: I was invited to upgrade to a premium account shortly after I joined Ezoic. This has increased my revenue by a further 20%. I will soon update this Ezoic review to report my findings, so watch this space!

Why does Ezoic need access to my AdSense account?

You may need to link your AdSense account with Ezoic, but you can revoke this permission at any time if you’re not happy with the results. Once linked, Ezoic will automatically generate ad placeholders and pull in the data from AdSense on the traffic going to the non-Ezoic version of your pages. This allows Ezoic to establish a baseline for improving ad revenue, which in turn speeds up the optimization process.

For more info, see: Google Adsense And The Mediation App

Why does Ezoic need access to my Google Analytics account?

Your site must have at least 10,000 monthly visits to join the platform and Ezoic will need to see proof in your Analytics account. This is because the Ezoic system is a data-driven machine learning algorithm that needs a minimum amount of data in order to produce reliable results. You can revoke the Google Analytics permissions after joining without any affect on your account.

For more info, see: How Do I Grant Read and Analyze Access For Google Analytics?

How long does it take to be approved by Ezoic?

For me it took one day from sign up to integration, but that might have been because they invited me directly.  Ezoic has grown a lot since I joined and is now receiving hundreds of applications a month, so it may take a week or so for them to get around to your application.

Will Ezoic make my site cluttered with ads?

Ezoic’s algorithm will customize frequency of ads based on the visitor and where it thinks you will get the best payout, so you should trust Ezoic’s algorithm to manage ad placement and frequency to get the best results. However, you ultimately have complete control over ad placement on your site’s template and if you find that there are too many ads showing, you can always reduce them.

Ezoic Review – Conclusion

Hopefully this Ezoic review will allay any concerns you had about joining the platform. I was initially very sceptical about Ezoic’s claims and was wary about doing any sort of integration with them, but the results are promising and a 68% increase in revenue is game-changing for me. I have two more sites that I want to integrate so another Ezoic review shall be forthcoming.

For more in-depth information about Ezoic’s platform and how it all works, head over to their website.

Feel free to ask me any questions in the comments below. 🙂

1 Star2 Stars3 Stars4 Stars5 Stars 4.52 (23 votes)

Let me know if this helped. Follow me on Twitter, Facebook and YouTube, or 🍊 buy me a smoothie.

50 replies

avatar
  Subscribe  
newest oldest
Notify of
Aleesa
Guest
Aleesa
Aleesa
1 day ago

Hallo thanks for your nice article.
ome people say , Ezoic make the Site speed Very slowly , what about you?
regards
Alesa

David
Guest
David
David
10 days ago

What you said is mostly fair and true… but most people see a big jump. My ad revenue was $30 a month with Adsense and Ezoic immediately bumped me up to $75/month. Within 3 months I was at $200. However, from then on it was a long slide down to $30/month. The customer service is great but the actual product is crap.

pkha
Guest
pkha
pkha
1 month ago

I have setup everything including ad units on my website but ezioc has not reviewed my website for 4 days. when they review website? I have 30k+ visitors

Onsomu
Guest
Onsomu
Onsomu
1 month ago

Hello, i’d like to take my website kampusville to Ezoic platform but my monthly visits is currently low. Its growing however and i believe in 1 month or two i might hit the 10k visits a month. My question is, must you have two or more month with over 10k visits consistently in order to qualify for Ezoic or can you just apply as soon as you achieve the 10k visits a month?

MR Denny
Guest
MR Denny
MR Denny
2 months ago

hi.
i ask one question r u sure ezoic is not affect on ad sense account???

Dzhantov
Guest
Dzhantov
Dzhantov
2 months ago

Hello,
May I ask how many monthly visitors your site generates for such amount?
My website have very small traffic and is there point of swithcing to Ezoic right now or I should pass?

Aniket
Guest
Aniket
Aniket
2 months ago

My AdSense is not verified ( I mean the identity verification has been completed but the pin verification is on its ways) – so, is it going to make any difference or is it going to create problem if I switch my website to ezoic? … Thanks in Advance

Gareth Williams
Guest
Gareth Williams
Gareth Williams
2 months ago

Hi,
I have a very high traffic website and my Adsense earnings have dropped due to the lock down. Do you think Ezoic could help improve my revenue ?

Best

Gareth

Chris
Guest
Chris
Chris
3 months ago

Hi, your review is honest and quite comprehensive. I want to ask, the area or bar where you set from 0-100 regarding traffic. Settings>Turn on Ezoic>Site Settings… What does it mean?

Secondly, am I still going to make money from my Adsense account?

red
Guest
red
red
3 months ago

awesome this really helps…you rock.

Katie from OutwitTrade
Guest
Katie from OutwitTrade
Katie from OutwitTrade
4 months ago

Those are some nice results with Ezoic! Worked great for me on my own network of sites & we’ve published our own case study.

Sam
Guest
Sam
Sam
5 months ago

Hi,

Thanks for the info, can you please after integration when they will they themselve to get access to GA and how much time it take to review and approve the site? Please answer quickly.

Thanks

vyshnav prakash
Guest
vyshnav prakash
vyshnav prakash
6 months ago

hey there, your blog looks pretty awesome. keep that up.
I’ve got a doubt. I’ve set up ezoic but haven’t created any placeholders. will ezoic place their ads on my website even if i didn’t create any placeholders?
i hope you’ll leave a reply.
Thanks!

Godson Allaputa
Guest
Godson Allaputa
Godson Allaputa
9 months ago

DevAnswer
Please I want your mentorship on online business. Just discovered your site recently in my search for kali live persistent.
But I can see you are just too good in online stuff.
I have tried and failed many times but still optimistic, pls .be my mentor. Thanks

Bobbie
Guest
Bobbie
Bobbie
9 months ago

Hi. What integration method are you using? I’m using Ezoic Nameserver integration and I’m having page speed issue and I have tried all I could to improve the speed but all I did were not helping. I’m thinking of trying the plugin method.

Viktor
Guest
Viktor
Viktor
10 months ago

Hello, im on ezoic platform, and when i want to add the head code for taboola feed is not appear, is look the head section is replaced from ezoic, can you tell me if someone know how to do that…

yudi
Guest
yudi
yudi
11 months ago

with 400k/month how much money you get use ezoic?

Jake
Guest
Jake
Jake
1 year ago

It’s good, but I’m thinking to move on to other service, ezoic is joke once it comes with support, waiting now for more than 14 days to get reply is a damn joke! They should get more people to work in support center and it’s obvious that there’s not enough of people working at support.

My rating just because of super lack of support is 3 / 5 .

Bryan T.
Guest
Bryan T.
Bryan T.
1 year ago

[email protected] has an average response-time of less than 1 hour. Sometimes it can be slightly more depending on your time zone.

Jeroh
Guest
Jeroh
Jeroh
1 year ago

My concern is that they just put ads everywhere and make the site cluttered and ugly..

Mark
Guest
Mark
Mark
1 year ago

I’ve been using Ezoic for over a year now and seen over 50% growth in revenue. I get about 400K visits/month. My best advice is TRUST THE EZOIC SYSTEM. It knows better than us. It tests and test thousands of combinations.

If your ads are causing a drop in UX or revenue Ezoic will see this and adjust what it displays accordingly. Just make sure you have many placeholders with lots of sizes. Make sure your mobile placeholders are good too. Have your Ezoic rep check your placeholders for you and tell them to add any more that they see fit. Be patient. It works.

Jane
Guest
Jane
Jane
1 year ago

On the first site you tested Ezoic on, can you tell me what type of content you had? Did you turn off any types of ads, such as dating, gambling etc?

Stephen Ekpa
Guest
Stephen Ekpa
Stephen Ekpa
1 year ago

Nice review.

Just a question. If Ezoic is this good, why are you not using it currently on this blog?